Other

Media: TV Stations’ Ultimatum: Diversify or Die

18:04 | 5 May 2018LIMS output
0
Media: TV Stations’ Ultimatum: Diversify or Die

Lebanon has the highest contribution of creative industries to the national GDP in the MENA. The media sector accounted for nearly 4.75% of Lebanese GDP in 2013 and generated an added value of around 55.3%. The sector also employs around 4.5% of the labor force.

However, the TV industry in Lebanon is currently facing an annual loss of $50 million due to the decrease in their main sources of income—advertising revenues. The precarious situation of the TV industry would jeopardize the watchdog role in monitoring the conduct of government officials and would be fatal to democracy. LIMS is currently working on a policy proposition allowing TV channels to attract more investment and to enter the new age of “Peak TV”.